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Posted Jul 13th, 2010 at 10:03 AM

That hot chunk of man meat known as the Old Spice guy redefined the way we view Old Spice products—not just for creepy P.E. teachers anymore—and now he’s transforming Twitter replies. Old Spice guy (real name: who cares? He’s wearing only a towel) has banished the usual text-heavy @ replies in favor of personalized YouTube videos delivered from a bathroom. Yes, personalized videos. He’s just that great.

Check out his response to Digg founder Kevin Rose:

http://holykaw.alltop.com/old-spice-dude-replies-on-twitter-with-person