I’ve been subscribed to and occasionally see a post on my feed from “Team Backpack.” They have some dope content and I like what they are doing for the culture (at least on the surface). I think frameworks like this are crucial for the survival of Hip-Hop since commercial tv/radio seem to stick to the same ol’ story lines and stereotypes. We need platforms to advance the culture.
Most intellectual rap is ignored by the younger generations because they are saturated with a barrage of marketing campaigns and stereotypes. And can you blame them? They don’t yet comprehend the “real” issues (or want to for that matter). If I grew up in this generation, I would have prob. done the same.
I know, here comes the “90’s is the best era for Hip-Hop” argument… but there is a valid argument. First let me defend the current affairs. Today’s rap music does have more creative rhymes, complex patterns, cadences, etc. and this is a big point we can’t overlook. I would even say that there are still rappers trying to change the game up a bit and be about positive messages. Unfortunately, this is not promoted by the mainstream media or by the celebrity rappers themselves.
This is where the “90’s” hip-hop era (in my opinion) was better. You were bombarded with the “conscious” rap movement. Either on Arsenio or In Living Color, you would see controversial and conscious rap artists. They were being played on the radio, at the club, in the streets…
Working at a radio station, they give you a list of songs to play and maybe… if you’re lucky, they will allow a gimme once or twice an hour. This let’s them control what you hear and more importantly what fits their agenda.
Oh well… enough ranting. All this to say that this guy Locksmith is dope and reminds me of the good old day message, with today’s flow. Cyhi The Prince is also pretty clever and these guys blew up the spot.